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Marketing Analytics Resources

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Cocoons. Image by GLady from Pixabay.

Welcome to the Marketing Analytics Resource Center. Scroll down and click through the tabs to see everything the Analytics team has to offer!

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Tools

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    Campaign Tag Generator

    Campaign tags give us more insight into the traffic being driven to our website from TNC promotions in email, social media, partner sites, search, display ads, redirects, mailings, and other channels. Tag Generator Page

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    Adobe Analytics

    Adobe Analytics is the system of record that allows us to monitor and analyze how people interact with us on our web sites. Use of the tool is available to all TNC staff. Learn how to get an account and get started! Adobe Analytics Resources

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    Parse.ly

    Parse.ly is a content optimization platform. Parse.ly's product, Dash, parses articles on a publisher's site, and then analyzes them to identify data around metrics such as topics, authors & sections. Learn about Parse.ly

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    Microsoft Clarity

    Adobe Analytics tells us how many visitors have viewed your page, but what if you want to know more about how visitors are interacting with the page? The Global Digital team can provide you with heatmaps and session recordings to provide insight. Learn about Clarity

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    Monsido

    Monsido is a tool we use to find broken links, broken images, misspellings, and other quality issues across our pages. Fixing these issues improves the user experience and health of the site. Watch Monsido training

Reports

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    Available Web and Social Dashboards

    Marketing dashboards, benchmarks, and other reports provided by the Digital Analytics team and created using the data visualization tool PowerBI. Report & Info

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    Organic Social Media Benchmarks

    We have created an organic social benchmark report for Khoros users. It lives on Power BI and is something that we plan to refresh on an ongoing basis. Social Benchmarks

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    Analytics User Group

    Read the latest Analytics news via monthly updates from Director of Analytics, Jenny Elliott. Read the Updates

Documentation

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    Link Tagging

    Campaign Tags are short bits of code added to the end of a URL that let us know that the link is part of a marketing effort and gives us information about how the link was used. Learn how to create and use link tags. Article on Link Tagging

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    Data Glossary

    Learn how to interpret the terms on analytics reports. Learn the Terms

Analytics Support

The Global Digital Analytics team can help you answer questions like: 

  • How is my page doing? 
  • How much traffic did my campaign tag get? 
  • What metrics should I care about? 
  • How can I look up the data myself? 
  • General analytics & measurement questions?

For analytics support, please submit a request. 

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Instructional Material

Web, Email & Social Media Data

Where to go for what!

Web, Email & Social Data
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