Style Guide: How TNC talks about TNC

Tollhouse Ranch Scenic views of the rolling green hills and oak trees of the Tollhouse Ranch located in the heart of the Tehachapi corridor, California. © Ian Shive

1st reference

The Nature Conservancy, all 3 words capitalized.

When used as an adjective, drop the “The” (e.g. “Nature Conservancy scientists”)


All secondary references

Use "TNC."

Use of "The Conservancy" can be problematic because in many geographies where we work, there are other organizations known as conservancies.

TNC state and country units

Use language that conveys that TNC is one organization. Avoid using references that give the sense that our state chapters and country officers are separate entities.

Instead of “TNC’s New Jersey chapter” use “TNC’s work in New Jersey”

Instead of “TNC Mexico” use “TNC in Mexico”

Special case: Canada

Use “Nature United,” which is the TNC affiliate in Canada.

“The Nature Conservancy of Canada” is a separate organization and is not related to The Nature Conservancy.


Mission Statement

The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.

Shared Conservation Agenda

Do not use. There isn't a case for using this externally.


TNC’s Magazine

The magazine’s official name is Nature Conservancy. If referring to it with “magazine” do not italicize “magazine.”

Use: Nature Conservancy magazine

For specific magazine issues:

When mentioning the year, capitalize the season. e.g. Spring 2019 issue

When mentioning issues that were on a bimonthly schedule use “February/March 2016 issue” or “December 2016/January 2017 issue.”