Skip to content
Florida Panther mother with three kittens © FWC

Global Digital University

How to Build an Engaging Article

May 20, 2020

May 2020

The Building and Engaging Article GDU course was held in May 2020. Course attendees  learned ways to write more engaging articles by using data-proven tactics for grabbing an audience’s attention and holding it. In the recording below, presenters cover optimal page layout for desktop and mobile, how to best use CTAs, writing digestible content, using visuals, and examples of effective content. They also explore content article data for nature.org, including what our visitors are searching, SEO trends, and most importantly, what it all means for our content creators.

Presenters

  • Clemente Santiago, Sr. Digital Content & Editorial Manager
  • Adam Bloom, Sr. Social/Digital Content Writer
  • Lindsay Mineo, SEO Specialist
  • Lane Horter, Digital Production Manager

This session is designed for anyone involved in or interested in digital content authoring or publication. 

Slide deck

GDU Presents: Building an Engaging Article Learn from TNC experts on editorial style, digital production, content strategy, and search engine optimization as they discuss data-confirmed tips and tricks for building great articles. Originally presented on May 20, 2020.

Related

rolling green forested hills at sunset

Creating Interactive Experiences

Thinking about creating a storytelling-type interactive as your next nature.org feature? Be sure to review these tips and insights inspired by the latest Cumberland interactive on nature.org.

Thumbnail of example page in article detail template.

Article Pages

Guide to building article pages on AEM. Includes a guide to page sections, available components, and filling out page properties for article pages.

Preserve sign at The Nature Conservancy's North Bay Preserve in Door County, Wisconsin. North Bay is one of several natural areas in Door County where the Conservancy is protecting lands and waters that sustain native plants and wildlife and attract thousands of visitors each year to enjoy the outdoors. North Bay Preserve is part of an effort by multiple private and public partners to conserve about 13,000 acres along Lake Michigan from Toft Point to Three Springs Preserve. This outstanding landscape represents one of the best remaining opportunities to protect a nearly contiguous mosaic of open wetlands, streams, small lakes and conifer-dominated forest along the peninsula’s Lake Michigan coast. PHOTO CREDIT: Mark Godfrey © The Nature Conservancy

Vanity URLs

What is a vanity URL? Should you request one? How do you form one? How do you request one? Answers to these questions and more found on this page!