In March 2022, Stacie Mruk, Director of Membership Communications, Heather Layman, Director of Policy Communications, Grazi Dib, Senior Marketing Technology Manager, and special guest Evan Endres, Pennsylvania Director of Govt. Relations and Policy, presented the third installment of our email series: GDU Email 103: Email Advocacy and Writing Best Practices.
The session covered the elements of a well written marketing email as well as how and when to use email as part of your advocacy campaign strategy. The presenters also covered the CEP submission process, and Evan Endres shared his story of how trusting the process and deploying advocacy email and action center actions led to conservation success in his state of Pennsylvania.
We recommend this session to anyone who is involved in advocacy email, using action center pages on nature.org, or is considering using either tool to move forward policy priorities in their program!
Presentation Materials
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Slide Deck
GDU presentation slide deck available on Box. View Deck on Box
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Video Recording
View recording of GDU session on Box. View the Recording on Box
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Link to Zoom Recording w/ Transcript
To view the Zoom recording with integrated transcript, follow the link and passcode in the Box note. Box Note with Zoom Link
GDU Presentations & CEP
Centralized Email Program
The Centralized Email Program handles the mass distribution of emails to recipients outside of the organization.
Email 102
In November 2021, Grazi Dib and Jenny Elliott built on the foundations of email marketing at TNC, clarifying how we manage, segment, and prepare the audience for email sends.
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GDU: Unearthing the Hidden Data Gems of Nature.org
In the daily course of analyzing data on nature.org, there is so much that the Global Digital Analytics team discovers that does not fit into a report on a campaign or a dashboard. These are the hidden data gems of nature.org. The Analytics team is joining forces with the Content team to bring you new insights and discuss what they might mean for your work. Learn how the home page fits into our audience's journey on the site, what pages impact visitors who will go on to donate online, as well as many other insights from our ongoing content optimization activities.
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Email 101
In May 2021, Grazi Dib and Jenny Elliott presented on the role of email in our marketing efforts and discuss how email capture is fundamental to a user journey.