Saw-Whet Owl Northern Saw-Whet Owl in Montpelier, Vermont. © James D. Thompson

Global Digital University

Audience Management & Deliverability

GDU Presentation: Email 102

In November 2021, Grazi Dib, Senior Marketing Technology Manager, and Jenny Elliott, Director of Digital Analytics, led a GDU session where they build on the foundations of email marketing at TNC, and take a closer look at who receives our emails and why. 

In this presentation, they presented on how we manage, segment, and prepare audiences for email sends. They cover relevant and frequently asked topics such as opt-in preferences, data hygiene and deliverability and suppressions. They also review some important rules for those that are managing audiences outside our main platforms.

Making sure the right people get our emails is as critical as writing good email! We recommend this session to anyone who is involved in email Marketing, either on an individual BU level or by using the CEP program.

Presentation Materials

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    Link to Zoom Recording w/ Transcript

    To view the Zoom recording with integrated transcript, follow the link and passcode in the Box note. Box Note with Zoom Link