/email-3249062_1280.png?crop=0%2C6%2C1280%2C704&wid=4000&hei=2200&scl=0.32)
Value and Role of Email in our Marketing Strategies
GDU Presentation: Email 101
In May 2021, Grazi Dib, Senior Marketing Technology Manager, and Jenny Elliott, Director of Digital Analytics, led a session on the foundations of email marketing at TNC.
They covered the role of email in our marketing efforts and discussed how email capture is fundamental to a user journey. They answered the questions:
- Why do we care about email and what value does it bring?
- How does TNC use email marketing and what data do we have?
- We captured an email address! Now what?
- How best to capture email
Presentation Materials
-
Slide Deck
GDU presentation slide deck available on Box. View Deck on Box
-
Video Recording
View recording of GDU session on Box. View the Recording on Box
-
Link to Zoom Recording w/ Transcript
To view the Zoom recording with integrated transcript, follow the link and passcode in the Box note. Box Note with Zoom Link
-
Q&A from Email 101
In our live GDU session there were too many questions to answer! So we have compiled all the questions and answers into a document on Box. Email Q&A Box Note
/stone-271752_1920.jpg?crop=0%2C0%2C1685%2C1264&wid=300&hei=225&scl=5.6177777777777775)
/abstract-expressionism-abstract-painting-acrylic-1509534.jpg?crop=0%2C0%2C1862%2C1397&wid=300&hei=225&scl=6.208888888888889)