In May 2021, Grazi Dib, Senior Marketing Technology Manager, and Jenny Elliott, Director of Digital Analytics, led a session on the foundations of email marketing at TNC.
They covered the role of email in our marketing efforts and discussed how email capture is fundamental to a user journey. They answered the questions:
- Why do we care about email and what value does it bring?
- How does TNC use email marketing and what data do we have?
- We captured an email address! Now what?
- How best to capture email
GDU presentation slide deck available on Box. View Deck on Box
View recording of GDU session on Box. View the Recording on Box
Link to Zoom Recording w/ Transcript
To view the Zoom recording with integrated transcript, follow the link and passcode in the Box note. Box Note with Zoom Link
Q&A from Email 101
In our live GDU session there were too many questions to answer! So we have compiled all the questions and answers into a document on Box. Email Q&A Box Note