Wanderer Bull shark swimming in the shallows of the Bahamas. © Alex Oathout /TNC Photo Contest 2019

Global Digital University

Make sure your Marketing efforts (literally) count

Best practices for campaign tracking

Make sure your Marketing efforts (literally) count. In this session you'll learn why those cryptic URL parameters are a cornerstone for measuring marketing performance. We'll provide clarity for when you need them and when you don't, and reveal a new tool to make the effort easier than it's ever been. If that's not enough, you'll learn a new language (campaign tag syntax!) that will not only ensure that your marketing efforts are getting counted in our global marketing performance analysis, but may also help you decode how other orgs and businesses are tracking you.

Session led by Jenny Elliott, Director of Digital Analytics and recorded on March 25, 2020. 

Resources for Campaign Tagging GDU