The Aprimo Digital Asset Manager (DAM) is the TNC enterprise solution for storing and sourcing our best photos, videos, and other creative content.
The Aprimo DAM can be accessed by any TNC staff person with an account.
Most users will need a “Consumer" account to download assets. Find info for consumers under the “General Users” tab. Additionally, each business unit may have a power user, or Contributor, who uploads and manages the program’s assets. Find info for contributors under the “Contributors” tab.
Conservation Training Links
As of November 2023, Uploads and Metadata Management will take place in the Content Workspace
Learn how to manage your content in the Content Workspace, and also what tasks will still take place in the Power Workspace.
Instructional Material
Aprimo “New UI” Overview
Learn about the main features of the Content Workspace (the Aprimo New UI) and some key differences from the "old" Power Workspace.
Instructional Material
Upload & Metadata Edits in Content Workspc (New UI)
Starting Nov. 29, 2023 uploads & edits will take place in the Content Workspace - and the process is certainly an improvement over the old way! Watch the recording to learn what you need to know for the update happening Nov. 29.
To Get a TNC Aprimo DAM Account
Who Can Use the Aprimo DAM?
Any TNC staff person, volunteer or contractor can get an account in the Aprimo DAM. The only requirement is to review the TNC Asset Ethics and Usage Guidelines and sign an ethical usage pledge.
We also strongly recommend taking the Asset Ethics and Usage Certification training hosted on ConservationTraining.org. Although no longer required for access, this short training video series and certification is designed to ensure that all users of TNC assets understand how to recognize and avoid misuses of assets that could create legal or ethical risk to TNC - or hurt our relationship with partners.
For example, images of people must be used very carefully and with full adherence to the license agreement and their understanding of how the images will be used. If someone agreed to be photographed for a campaign supporting reforestation, they may not be okay having their photo used in an article about un-related ballot measures. The Asset Ethics and Usage certification helps us ensure that all TNC assets are used appropriately and with respect to the owners, the subjects, the organization, and the photographers.
Tell me more about the “New UI”
Video Tutorials on Using the Content Workspace
A collection of explainer videos and short task-related how-to videos to get you up and running on the New Aprimo User Interface.
Best Practice & Reference
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Content Workspace Navigation
How to navigate the landing page of the Aprimo DAM Content Workspace
TNC Photo Licenses
The Nature Conservancy’s Aprimo DAM visual asset archive uses usage rights categories & labels to explain how images can be used by Conservancy staff & partners. These are general descriptions for a very complex legal issue. If you have any questions, please contact the Photo Department for clarification: tncphotos@tnc.org.
How to Use the Basket in the Content Workspace
Step by step instructions on how to use the basket in the content workspace to download multiple assets and add them to collections.
The Power Workspace is the UI for Contributors to Upload and Manage Assets (UNTIL 11/29/23)
The New UI - or Content Workspace (launch date: Jan 3, 2022)- is a great option for browsing assets and building collections. However there are still tasks that can only be done in the Power Workspace. Those tasks include exporting metadata for sets of images.
Asset Ethics & Usage Certification
Who can use the Aprimo DAM?
Any TNC staff person, volunteer or contractor can get an account in the Aprimo DAM as a consumer. In addition, each BU can have one contributor. A contributor has additional rights, which include the ability to upload assets and edit metadata for assets they own.
How can I become a contributor?
To become a contributor, you must first be approved by the Aprimo DAM Team, then you will need to take the Aprimo DAM Contributor Training hosted on ConservationTraining.org. To start the process, reach out to the Aprimo team at nature.org/digitalrequest.
The Contributor training is designed to teach you how to use the Aprimo DAM in a way that utilizes TNC best practices. We also strongly recommend taking the Asset Ethics and Usage Certification on ConservationTraining.org. It is a short training video series designed to ensure that all users of TNC assets understand how to recognize and avoid misuse of assets that could create legal or ethical risk to TNC - or hurt our relationship with partners.
How To Guides
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Power Workspace Only Tasks
The Power Workspace is the creator space or "back-end" of the Aprimo DAM system. Some tasks can only be done here, while most sourcing of assets can be done in the new Content Workspace UI. Tasks only in Power Workspace
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DAM UI Navigation
Learn about the user interface of the main Aprimo DAM landing page in the Power Workspace. Aprimo DAM UI Guide
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How to Upload Images
Uploading assets in the Aprimo DAM is a simple process. You will use the same process for uploading a single asset as for uploading 100 assets. Assets upload in a background process, so you can continue to do work while assets are processing. How to Upload Image
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DAM Help Docs from Aprimo
You are welcome to peruse the full DAM user guide. Here we have pulled out some of the most relevant documents from that guide. You will need access to the TNC Aprimo DAM in order to view the pages linked below. Aprimo DAM Help Pages
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Browse Function
Locating Assets in Aprimo using the Browse Function Metadata Fields Guide
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Bulk Update Metadata
Three ways to update fields on multiple assets simultaneously. Guide to Bulk Metadata Updates
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Finding Assets by Business Unit
Using Advanced Search and the Browse Feature Assets by BU Guide
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How to Append Metadata (= Add and not overwrite)
If you need to add a tag or keyword to multiple images, but you do not want to erase existing values in the fields, follow the instructions on how to append metadata using a maintenance job. View the Guide
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Aprimo DAM Access for Vendors and Contractors
Read the guide (on SharePoint) for how to get Aprimo DAM access for your vendors, contractors, and volunteers. Contractor Access Guide to Aprimo
Video Tutorials (Power Workspace)
Aprimo DAM Video Tutorials (Also posted on Connect) - specific to the Power Workspace
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Logging In
Use TNC single-sign-on ID to log into the Aprimo DAM. Aprimo Log In Video
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Homepage Walkthrough
How to navigate the Aprimo DAM landing page. Homepage Navigation Video
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Using Search in the Aprimo DAM
How to search with the search bar and advanced search. Search Video
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Reviewing Asset Rights Info
How you should read and interpret the rights on assets in the Aprimo DAM. Rights Review Video
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How to Download Assets
Walkthrough of the ways we can download assets in the Aprimo DAM. Download Assets Video
Instructional Material
Sharing Collections & Views
Excerpt from Module 4 of Contributor Training. When you open the link, scroll down to the lesson menu and select the option in which you are interested.
Best Practice & Reference
File Names
Best practices for file names for assets that you will upload into the Aprimo DAM.
TNC Photo Licenses
The Nature Conservancy’s Aprimo DAM visual asset archive uses usage rights categories & labels to explain how images can be used by Conservancy staff & partners. These are general descriptions for a very complex legal issue. If you have any questions, please contact the Photo Department for clarification: tncphotos@tnc.org.
Metadata Fields
A guide to all image metadata fields in the Aprimo DAM.
