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The Digital Download 2022 - Global Digital News
In addition to achievements, this bi-monthly newsletter covers learning & training opportunities, tips and best practices, staff changes and openings, upcoming systems improvements, and more. Anyone involved in digital marketing will benefit from reading these updates. First newsletter was issued in February 2018.
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May 2022 Digital Download
New Guide - Where to Go for Web, Email & Social Media Data; Digital Review Committee reminder; SSO & Help Desk Support Coming to Khoros; Data Support Guide for Engaging Networks & BB CRM; AEM System Status MS Teams Channel; March & May AEM Releases! Read the Update
The Digital Download - Global Digital News
In addition to achievements, this bi-monthly newsletter covers learning & training opportunities, tips and best practices, staff changes and openings, upcoming systems improvements, and more. Anyone involved in digital marketing will benefit from reading these updates. First newsletter was issued in February 2018.
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October 2021 Digital Download
Email 102 GDU; New Style Guides!; Story Arc: Launching Next Month & Call for Stories!; Engaging Networks Event Building Support Coming Soon; New Search & Membership Email Series; MORE! Read the Update
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September 2021 Digital Download
Story Arc Update; Audience Diversification Strategy; Global Site in Spanish; Photo Contest 2021 - Voting Begins Soon!; Social Media Internship: A Look Back; Marketing Request Portal; September AEM Release; eCRM Events & Training Read the Update
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June 2021 Digital Download
June 2021 Global Digital Team news and updates including information on the eCRM Events Training. Read the June 2021 Newsletter
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April 2021 Digital Download
Global Digital team news for April 2021 Read the April 2021 Newsletter
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February 2021 Digital Download
Details on Global Digital's Story Arc and Audience Diversification work, upcoming Digital All Call and recorded GDUs, new analytics dashboards, open positions with Global Digital, news image optimization resource, & details on Nature News relaunch, Read the February Newsletter
The Digital Download - 2020 Issues
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December 2020 Digital Download
Updates include upcoming and recorded GDUs, top line web and social dashboards, the Project Management Collective, Spanish language translation Codas, updated style guidance, reducing photo sizes in AEM, and the Luminate Transition to SAS and EN. Read the December Newsletter
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October 2020 Digital Download
Upcoming GDU: Writing for Digital Audiences (11/19), Nature News (GPN) Transition and Training, September AEM Release & 6.5 Upgrade, Top Line Web and Social Dashboards Aug. & Sept. 2020, Team Updates - We're Hiring! Read the October 2020 Newsletter
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September 2020 Digital Download Newsletter
Updates include Web Accessibility Resources, info about the GDU: Unearthing the Hidden Data Gems of Nature.org, Aprimo DAM FAQs & Resources, Recommended Search Results added to nature.org, August AEM Release Highlights, and the AEM 6.5 Upgrade. Read the September 2020 Newsletter
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July 2020 Digital Download
Through the Global Digital University, learn about Web Accessibility and building engaging articles. Read about the new eCRM and Email tools; the launch of the Aprimo DAM; the May and July AEM releases; Digital team updates and more! Read the July 2020 Newsletter
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May 2020 Digital Download
Learn about the Places We Protect redesign, outcomes of Earth Month content, the success of Nature Lab, the June Aprimo DAM launch, AEM updates and fixes released in April and more. Read the May 2020 Newsletter
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March 2020 Digital Download
Catch up on the most recent GDU - Executive Social Media, learn about changes to the Centralized Email Program, view the February top content, the March release and more. Read the March Newsletter
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January 2020 Digital Download
In this edition we have plenty to cover, including a look back at 2019 from Becky, call recordings, upcoming GDU courses, dashboards, a new request portal, project updates and more. Read the January Newsletter
TNC Digital Analytics User Group 2021 Posts
The Analytics team shares interesting insights about web and social engagement - as well as tips on using the technologies that power their analyses - with a curated email group. The team emails this group of interested folks at least once a month. The goal is to more broadly socialize and standardize our measures of success in the digital space.
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Update #17: TNC Digital Analytics User Group
Analytics User Group is BACK with reports available! Read the Update
TNC Digital Analytics User Group 2018-2020 Posts
The Analytics team shares interesting insights about web and social engagement - as well as tips on using the technologies that power their analyses - with a curated email group. The team emails this group of interested folks at least once a month. The goal is to more broadly socialize and standardize our measures of success in the digital space.
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TNC Digital Analytics User Group - Update #16
In the 16th installment of the TNC Digital Analytics User Group, Jenny discusses using ranges in benchmarks to interpret the success of our content. Read the Update
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Update #15: TNC Digital Analytics User Group
The year so far... Find out which preserve page was the most visited, which video was the most watched and which article was the most read so far in 2020. Read the Update
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Update #14: TNC Digital Analytics User Group
Good data to share. Good news for April nature.org visit numbers. Read the Update
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Update #13: TNC Digital Analytics User Group
Did you know edition. Stream the Adobe Summit for free; Customize the Parse.ly dashboard, note the time lag for the Khoros dashboard data. Read the Update
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Update #12: TNC Digital Analytics User Group
Popular Content in 2019. See which articles and videos were high performers in 2019. Read the Update
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Update #11: TNC Digital Analytics User Group
Inspiring Data Visualizations from Reuters and The Washington Post. Read the Update
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TNC Digital Analytics User Group - Update #10
Learn about staff friendly reporting using our new data visualization tool PowerBI. Read the Update
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TNC Digital Analytics User Group - Update #8
Is there a perfect length for a page on nature.org? Does anyone print anymore? If so, what are they printing? The answers to these questions are contained in the August 2019 update.
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Update #7: TNC Digital Analytics User Group
In the 7th installment of the TNC Digital Analytics User Group Jenny discusses click through rate benchmarks, how we are driving people deeper into nature.org, and all about video statistics. Read the Update
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Update #6: TNC Digital Analytics User Group
In the sixth installment of the Analytics User Group update, Jenny discusses the nuances behind bounce rate and why you shouldn't always trust what you are seeing! She also talks about the new campaig Read the Update
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Update #5: TNC Digital Analytics User Group
In the fifth installment of the Analytics User Group update, Jenny talks about measuring word count on nature.org. She also discusses how different age demographics engage differently with content on Read the Update
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Update #4: TNC Digital Analytics User Group
In the 4th update to the Analytics User Group, Jenny discusses the results of the social share test on nature.org. She also reveals the most popular videos on nature.org, and how the Analytics team is Read the Update
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Update #3: TNC Digital Analytics User Group
In the third update, Jenny discusses Cohort tables and retention metrics, she examines page velocity and issues seen in January 2019.
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Update #2: TNC Digital Analytics User Group
The second update to the Analytics User Group discusses nature.org site performance post-launch of the new nature.org. It also covers A/B testing and significance and interactive content on nature.org Read the Update
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Update #1: TNC Digital Analytics User Group
Intro to the Analytics User Group email list. This issue details who might care about the contents, how often you will receive communications, and what you can expect to learn.
Social/Digital Media Updates
Matt Whatley, Director of Global Channel Strategy, and Monica Ardaya, Social Media Manager, periodically send emails to social media admins to update them on platform developments, best practices, upcoming opportunities, new tools, changes to governance, and more. These update emails began in May 2018.
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Khoros Atlas replaces Spredfast Help
PDF
All Khoros users are encouraged to sign up for Khoros Atlas and send their username to Jenael Falcao (jfalcao@tnc.org) for permissions. Further details and instructions in this email. Khoros product coaching on Atlas no longer available. Khoros Atlas Signup
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Climate Content Updates
Email sent by Monica Ardaya on Sept 19, 2019 to alert Social Admins to new content on climate change available to share with audiences.
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September '19 Editorial Planning
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Learn about content cadence and priorities for September 2019. Email sent August 29, 2019.
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New Instagram Feature - Donation Stickers
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May 1, 2019 Update from Matt Whatley on the a new Instagram feature - Donation Stickers - and the TNC approach to this feature. UPDATE OCT 18th
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Spredfast (Khoros) Go-Live Update
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March 22, 2019 update from Matt Whatley on the launch of our social media management tool, Khoros (then known as Spredfast).
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Digital Transformation Update - Social Media
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February 6, 2019 update on the coming implementation of a new social media management tool - Khoros (then Spredfast), and the implementation plan.
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Year End Organic Social Planning
PDF
November 8, 2018 update from Matt Whatley on content strategy and assets for TNC year end social media.
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Digital All Call Recordings & Decks
The next Digital All Call will be in FY22 Q2. Exact date TBD. You can find recordings and decks from previous digital all calls here.
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March 2021 Digital All Call
Becky and Ethan led the call and discussed TNC’s email platform migration, eCRM migration, and the FY22 digital transformation roadmap. View Recording on Box
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March 2021 Slide Deck
Slide deck accompanying March 2021 Digital All Call Slide deck
Digital All Call Recordings & Decks
The next Digital All Call will be in FY20 Q3. Exact date TBD. You can find recordings and decks from previous digital all calls here.
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August 2020 Digital All Call
Global Digital leads provide updates on CMS Optimizations and web accessibility improvements. They also shared the vision for our eCRM systems: events, advocacy, surveys, and donation forms moving to Engaging Networks & email is moving over to SAS. View Recording on Box
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August 2020 Slide Deck
Slide deck accompanying August 2020 Digital All Call Slide deck
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January 2020 Recording
On this call Becky Boutwell and Ethan Kearns provide detailed updates and demos on the Donor Portal project and the new Digital Asset Manager, both going live in 2020. View Recording on Box
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January 2020 Slide Deck
Slide deck accompanying January 2020 Digital All Call Slide deck
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October 2019 Recording
Digital All Call for FY20 Q2. Updates included on the Luminate Online replacement, onboarding the new DAM, and the digital transformation roadmap. Recording on Box
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October 2019 Slide deck
Slide deck accompanying October 2019 All Call Slide deck
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July 2019 Recording
Digital team update (new web developer), Year two project updates, Year 3 preview, and Q&A Recording on Box
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July 2019 Slide deck
Slide deck accompanying July 2019 All Call Slide deck
Digital All Call Recordings & Decks
The next Digital All Call will be in FY20 Q3. Exact date TBD. You can find recordings and decks from previous digital all calls here.
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February 2019 Recording
Digital Analytics - what's available right now and what's to come; Enterprise Social Media Marketing Recording on Box
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February 2019 Slide deck
Slide deck accompanying February 2019 all call Slide deck
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September 2018 Recording
Nature.org update, Year 2 overview (social media cms implementation; AEM website migrations & multilingual nature.org; Digital Asset Manager implementation; Audience portal; MA/CDP, CMS optimizations) Recording on Box
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September 2018 Slide deck
Slide deck accompanying October 2018 recording Slide deck
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July 2018 Recording
Presentation about the Global Digital team - Who We Are; How We Work; How to Work With Us. July 2018 Digital All Call
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July 2018 Slide deck
Slide deck accompanying the July 2018 digital all call Slide deck
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April 2018 Digital All Call
Digital Team Update; Year 1 Project Updates; Digital Transformation Framework Review; Year 2 Preview Recording on Box
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April 2018 Slide deck
Slide deck accompanying April 2018 Digital All Call Slide deck
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February 2018 Recording
Digital Transformation Framework Review; Digital Transformation Year 1 Project Updates; Nature.org Redesign - Design Update; Looking Ahead: How can you stay connected? Recording on Box
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February 2018 Slide deck
Slide deck accompanying Feb 2018 recording Slide deck
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January 2018 Recording
Digital Transformation Framework Review; Digital Transformation Year 1 Project Updates; Nature.org Redesign - Sneak Peak; Recording on Box
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January 2018 Slide Deck
Slide deck accompanying January 2018 digital all call recording Slide deck
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November 2017 Recording
Digital Transformation Project Updates; Digital Transformation Roadmap & Year 1 Review; Looking Ahead Recording on Box
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November 2017 Slide deck
Slide deck accompanying November 2017 recording Slide deck
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September 2017 Recording
Digital Transformation Roadmap & Year 1 Recap; Content & Experience Strategy Project; Next Steps - How To Get Involved & Have Some Fun! Recording on Box
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September 2017 Slide deck
Slide deck accompanying September 2017 all call Slide deck
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August 2017 Recording
Detailed look at the Digital Transformation Roadmap featuring our implementation partners, Sapient Razorfish Recording on Box
Monthly AEM Update Emails 2022
A new email series in collaboration between the Global Digital team and your N.A publisher team. The goal is to email all AEM authors once a month with editorial & SEO tips and timely updates. We encourage you to continue to tune into author calls, check Workplace, and attend digital all calls to learn more about significant system and process changes. These emails will be much more brief and practical in nature, and will also allow us to provide updates in-between those regularly scheduled touchpoints.
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March 2022 AEM Update Email
Monthly AEM Update: March 2022: Wildland Firefighter Online Training Guide; Reminder about Marketing Portal Requests; KLASS by Khoros recordings; Email Advocacy GDU (Email 103); AEM Authors Call Read Update
Monthly AEM Update Emails 2021
A new email series in collaboration between the Global Digital team and your N.A publisher team. The goal is to email all AEM authors once a month with editorial & SEO tips and timely updates. We encourage you to continue to tune into author calls, check Workplace, and attend digital all calls to learn more about significant system and process changes. These emails will be much more brief and practical in nature, and will also allow us to provide updates in-between those regularly scheduled touchpoints.
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August 2021 AEM Update Email
Monthly AEM Update: August 2021: Labeling Wheelchair Accessible Places We Protect, Re-publishing pages updated with Engaging Networks URLs, eCRM launch, support.nature.org URLs, SEO update, more! Read Update
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Monthly AEM Update: February 24, 2021
Monthly AEM Update: February 2021: Last Updated Date on Articles; NEW Image Optimization Guidance; Systems Update - Luminate Online transition; Web Accessibility 102 sessions; C89 known issue. Read the Update
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Monthly AEM Update: January 25, 2021
• SEO Tip – Revisit old pages and apply best practices • Photo Editing Tip – Recorded demo on basic photo resizing • GDUs THIS WEEK– Web Accessibility 102 • Position Posted – Bilingual Editorial Manager Read the Update
AEM Update Emails 2020
A new email series in collaboration between the Global Digital team and your N.A publisher team. The goal is to email all AEM authors once a month with editorial & SEO tips and timely updates. We encourage you to continue to tune into author calls, check Workplace, and attend digital all calls to learn more about significant system and process changes. These emails will be much more brief and practical in nature, and will also allow us to provide updates in-between those regularly scheduled touchpoints.
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Monthly AEM Update: February 24, 2021
Monthly AEM Update: February 2021: Last Updated Date on Articles; NEW Image Optimization Guidance; Systems Update - Luminate Online transition; Web Accessibility 102 sessions; C89 known issue. Read the Update
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Monthly AEM Update: January 25, 2021
• SEO Tip – Revisit old pages and apply best practices • Photo Editing Tip – Recorded demo on basic photo resizing • GDUs THIS WEEK– Web Accessibility 102 • Position Posted – Bilingual Editorial Manager Read the Update
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Monthly AEM Update: December 18, 2020
Monthly AEM Update: December 18, 2020: AEM Component Update – How to directly link to Anchors; AEM DAM Update – The Image Downsizing Project; Upcoming GDUs - Web Accessibility 102. Read the Update
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Monthly AEM Update: November 20, 2020
Learn about using dates on articles, the updated TNC Style Guides. amd the Luminate Online transition to SAS and Engaging Networks. Read the Update
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Monthly AEM Update: October 19, 2020
Audience tags required, secondary business group issue, AEM DAM image size limits, page properties guide; GDU recording, related articles (auto) working on international domains. Read the Update
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Monthly AEM Update: September 10, 2020
Monthly AEM Update: September 10, 2020 • Fix broken links to improve pages • Dates now required on articles • SEO context on article dates • System notice: AEM authoring freeze October 7, 2020 Read Sept Updates
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9 June 2020 AEM Updates & Tips Email
In this edition - Updates from the May AEM Release: How to Hide a Preserve from PWP Locator Map; Add MailTo link to Title Text CTA; Primary & Secondary Business Groups; Page Title Field; Title Tag Field Read the Update
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27 March 2020 AEM Updates & Tips Email
In this edition: • SEO Tip: Optimizing for Voice Search • AEM Authoring Tip/Resource: Page Properties Updates • GDU Resource: Campaign Tag Generator • AEM Outage: Saturday, March 28th 12-12:30pm ET Read the Update
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20 February 2020 AEM Updates & Tips Email
This week's issue include: Style Tip - Short URLs; AEM Authoring Tip - Manual Anchor Links; New Top Line Dashboard - January 2020. Read the Update
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20 January 2020 AEM Updates & Tips Email
This week's updates include advice on how to make you photos more easily understood on Google (which helps them rank higher!) and an update on the coming AEM 6.4 upgrade. Read the Update
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14 January 2020 AEM Updates & Tips
In this edition: Why you should Google before you write; Adding a final CTA at the bottom of a page; Linking to your new pages; Recycling event page language. Read the Update
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19 December 2019
In this short email, we discuss different sections of Google search results and tips for linking content on AEM. Read the Update
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Inaugural AEM Update Email
In this edition: • Title Tag and Google Results • OG Tab - Special Characters in the Title field • To create a new page or update an existing page…that is the question. • Moving an asset in the DAM Get the Updates
Other News
AEM 6.4 Upgrade Impact for Content Authors
Read about how the upgrade to AEM 6.4 will impact authors. There will be an authoring freeze from 3/11 at 12am EST until 3/16 midday.
NEW Marketing Requests Portal
The Marketing Requests Portal replaced the Digital Requests List. The new portal is hosted on Jira Service Desk and will not be on Connect.
Asset Management Transformation
Learn what is coming up in FY20 in terms of how TNC manages photos, videos, audio files and other digital assets. We are implementing a new system and transforming processes and procedures to enhance efficiency, access, and asset security.